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marketing is not selling (Record no. 2428)

MARC details
000 -LEADER
fixed length control field	03198cam a22001694a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0030340365
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF1416
245 00 - TITLE STATEMENT
Title	marketing is not selling
Remainder of title	marketing is a new perspective
300 ## - PHYSICAL DESCRIPTION
Number of Pages	22p
Other physical details	ill. ;
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note	Machine generated contents note: I -- I -- PART ONE ENVIRONMENTS AND MARKETS 27 -- C. Samuel Craig and Susan P Douglas, Conducting International Marketing Research in -- the Twenty-First Century 29 -- Swee Hoon Ang, Siew Meng Leong, and Philip Kotler, The Asian Apocalypse: Crisis -- Marketing for Consumers and Businesses 40 -- Ilkka A. Ronkainen and Jose-Luis Guerrero-Cusumano, Correlates of Intellectual Prop- -- erty Violation 61 -- Michael R. Czinkota, The Policy Gap in International Marketing 70 -- Roland Calori, Tugrul Atamer, and Pancho Nunes, International Competition in Mixed -- Industries 81 -- David Coen, The Impact of U.S. Lobbying Practice on the European Business-Govern- -- rnent Relationship 105 -- Edward Tse, Chinese Consumer Market: The Right Way to Achieve Profitable Growth 123 -- PART TWO MARKET ENTRY AND -- DEVELOPMENT 139 -- Mark Peterson and Naresh Malhotra, Country Segmentation Based on Objective Quality- -- of-Life Measures 141 -- Rajat K. Dhawan, Ramesh Mangaleswaran, Asutosh Padhi, Shirish Sankhe, Karsten -- Schween, and Paresh Vaish, The Asian Difference in B2B 160 -- David Ernst and Andrew M.J. Steinhubl, Alliances in Upstream Oil and Gas 169 -- PART THREE MARKETING MIX 181 -- Glenn Rifkin, Mach 3: Anatomy of Gillette's Latest Global Launch 183 -- Dana J. Alden, Jan-Benedict E.M. Steenkamp, and Rajeev Batra, Brand Positioning -- Through Advertising in Asia, North America, and Europe: The Role of Global Consumer -- Culture 193 -- Michael R. Czinkota and Masaaki Kotabe, Entering the Japanese Market 216 -- Vijay Govindarajan and Anil K. Gupta, Taking Wal-Mart Global: Lessons from Retail- -- ings Giant 228 -- Barbara Stittinger, Strategic Export Pricing: A Long and Winding Road 239 -- Johan Ahlberg, Nicklas Garemo, and Thomas Naucler, The Euro: How to Keep Your -- Prices Up and Your Competitors Down 261 -- Stephen J. Gould, Dawn B. Lerman, and Andreas F. Grein, Agency Perceptions and -- Practices on Global IMC 267 -- Earl D. Honeycutt, Jr., John B. Ford, Robert A. Lupton, and Theresa B. Flaherty, -- Selecting and Training the International Sales Force: Comparison of China and -- Slovakia 289 -- PART FOUR MARKETING PERFORMANCE -- AND EVALUATION 301 -- Michael Harvey and Milorad M. Novicevic, Staffing Global Marketing Positions: What -- We Don't Know Can Make a Difference 303 -- Karl Moore and Julian Birkinshaw, Managing Knowledge in Global Service Firms: Centers -- ofExcellence 318 -- Bernd Stauss and Paul Mang, "Culture Shocks"in Inter-Cultural Service Encounters 337 -- Sharon O'Donnell and Insik Jeong, Marketing Standardization within Global Industries: -- An Empirical Study of Peformance Implications 358 -- CREDITS 374 -- INDEX 375.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Export marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ronkainen, Ilkka A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Czinkota, Michael R.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.loc.gov/catdir/toc/fy02/2001089512.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy1303/2001089512-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Long Loan Books

Holdings
Withdrawn status	Lost status	Home library	Current library	Date acquired	Full call number	Accession Number	Koha item type
		National Council for Population and Development Library	National Council for Population and Development Library	15/05/2015	HF1416	2533	Long Loan Books